21) The formula to calculate CTR is:
A. impressions + clicks + conversions
B. clicks / conversions
C. conversions / impressions
D. clicks / impressions
E. None of these.
Ans: D
22) The last visible line on an AdWords ad is called:
A. The CTR.
B. The Display URL.
C. The Description Line 2.
D. The Landing Page.
E. The Conversion Rate.
Ans: B
23) Which of the following is not a technique for optimizing your account?
A. Organizing your ad groups
B. Editing your landing page
C. Increasing your daily budget
D. Changing your cost-per-click (CPC) bids
Ans: C
24) Each AdWords campaign has its own daily budget.
A. True
B. False
Ans: A
25) The more _______ a keyword, the more potential traffic it has.
A. specific
B. unprofitable
C. irrelevant
D. general
E. exact
Ans: D
26) A searcher types a (blank) into a search engine to find information. What is (blank)?
A. Keyword
B. Campaign
C. PPC
D. Search Query
E. Text Ad
Ans: D
27) What is the CTR of an ad that has 30 clicks and 1,000 impressions?
A. 3%
B. .03%
C. 30%
D. 33%
E. 300%
Ans: A
28) What is something you CAN NOT do to improve the QS of a particular keyword?
A. Change the ads that are being matched to it.
B. Reset the QS so it can have a fresh start.
C. Add negative keywords to the keyword's Ad Group.
D. Change the keyword's Match Type.
Ans: B
29) True or False. It is best to keep keyword lists in each ad group small and manageable.
A. True
B. False
Ans: A
30) True or False. The default setting for any new keyword is phrase match.
A. True
B. False
Ans: B
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A. impressions + clicks + conversions
B. clicks / conversions
C. conversions / impressions
D. clicks / impressions
E. None of these.
Ans: D
22) The last visible line on an AdWords ad is called:
A. The CTR.
B. The Display URL.
C. The Description Line 2.
D. The Landing Page.
E. The Conversion Rate.
Ans: B
23) Which of the following is not a technique for optimizing your account?
A. Organizing your ad groups
B. Editing your landing page
C. Increasing your daily budget
D. Changing your cost-per-click (CPC) bids
Ans: C
24) Each AdWords campaign has its own daily budget.
A. True
B. False
Ans: A
25) The more _______ a keyword, the more potential traffic it has.
A. specific
B. unprofitable
C. irrelevant
D. general
E. exact
Ans: D
26) A searcher types a (blank) into a search engine to find information. What is (blank)?
A. Keyword
B. Campaign
C. PPC
D. Search Query
E. Text Ad
Ans: D
27) What is the CTR of an ad that has 30 clicks and 1,000 impressions?
A. 3%
B. .03%
C. 30%
D. 33%
E. 300%
Ans: A
28) What is something you CAN NOT do to improve the QS of a particular keyword?
A. Change the ads that are being matched to it.
B. Reset the QS so it can have a fresh start.
C. Add negative keywords to the keyword's Ad Group.
D. Change the keyword's Match Type.
Ans: B
29) True or False. It is best to keep keyword lists in each ad group small and manageable.
A. True
B. False
Ans: A
30) True or False. The default setting for any new keyword is phrase match.
A. True
B. False
Ans: B
More Questions & Answers:-
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