Tuesday, 10 February 2015

internet advertising interview questions and answers (Page 4)

Below are some important Advertising interview questions which are asked in most MNC company interviews for beginners or professionals.

31. How does the FTC regulate ads for cigarettes and smokeless tobacco?
The FTC can take action if an ad for cigarettes or a smokeless tobacco product is deceptive or unfair. The FTC also enforces various federal laws requiring health warnings on print ads for cigarettes and smokeless tobacco, as well as on packaging. In addition, federal law prohibits the advertising of cigarettes, smokeless tobacco, and little cigars on radio, TV, or other form of electronic media regulated by the Federal Communications Commission.

32. Who can advertise on any site?
Anyone who offers a product or service that saves time, corrals clutter, helps people be more productive, and makes life Easier -- either at work or at home. We also welcome companies that offer innovative business development solutions for Entrepreneurs -- both Professional Organizers and other business owners who visit our site looking for tools that will help them be more effective.

33. What kind of advertising claims does the FTC focus on?
The FTC pays closest attention to ads that make claims about health or safety, Such as "ABC Sunscreen will reduce the risk of skin cancer”. "ABC Water Filters remove harmful chemicals from tap water”. "ABC Chainsaw's safety latch reduces the risk of injury”. Ads that make claims that consumers would have trouble evaluating for them, such as "ABC Refrigerators will reduce your energy costs by 25%”. "ABC Gasoline decreases engine wear". "ABC Hairspray is safe for the ozone layer”. Ads that make subjective claims or claims that consumers can judge for them (for example, "ABC Cola tastes great") receive less attention from the FTC.

34. My company offers a money-back guarantee. Very few people have ever asked for their money back. Must we still have proof to support our advertising claims?
Yes. Offering a money-back guarantee is not a substitute for substantiation. Advertisers still must have proof to support their claims.

35. What kind of evidence must a company have to support the claims in its ads?
Before a company runs an ad, it has to have a "reasonable basis" for the claims. A "reasonable basis" means objective evidence that supports the claim. The kind of evidence depends on the claim. At a minimum, an advertiser must have the level of evidence that it says that it has. For example, the statement "Two out of three doctors recommend ABC Pain Reliever" which should be supported by a reliable survey to that effect.
If the ad is not specific, the FTC looks at several factors to determine what level of proof is necessary; including what experts in the field think is needed to support the claim. In most cases, ads that make health or safety claims must be supported by "competent and reliable scientific evidence" -- tests, studies, or other scientific evidence that has been evaluated by people qualified to review it. In addition, any tests or studies must be conducted using methods those experts in the field accept as accurate.

36. What makes an advertisement deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits information – that is likely to mislead consumers acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the product.

37. How do I know I am reaching my target audience?
To improve your ability to reach your target audience, consider using demographic, geographic, or psychographic profiles.

38. What factors should be considered when choosing a media vehicle?
There are six factors to consider when choosing a media plan. The factors like budget, target audience, and sales objectives.

39. What is more important: reach or frequency?
Both are important, you are marketing plan and sales objectives should dictate the level of each.

40. How to make certain that my ad will pull?
While there are creative factors that influence ad effectiveness, marketing considerations, should also be considered.
More Questions & Answers :-
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