Digital Marketing Multiple Choice Questions And Answers

21. What is the best way to make money "while you sleep"?
  A. By dreaming up good marketing ideas
  B. Selling stuff on eBay
  C. Having products on your website
  D. Having a spouse who works the night shift
Ans: C
 
22. The best way to increase the possibility of website visitors followikng through on contacting you is
  A. Offer a 1-800-#
B. Tell them to call you today
C. Offer a freebie "take away" with your contact information
  D. Offer testimonials
  Ans: B


23. What is a great way to improve your website's "stickiness", which is keeping someone on your website and encouraging them to come back?
  A. Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
B. Have a lot of text to read
  C. Make it difficult to locate the contact information
  D. Pack a lot of graphics, photos, and text onto each page
Ans: A

24. What does SEO stand for ?
  A. Site Engine Optimization
  B. Search Engine Optimization
C. Site Efficiency Optimization
Ans: B

25. What is the name of the latest major change in functionality added to Facebook ?
  A. Farmville
  B. Timeline
  C. Newsfeed
Ans: B

26. What is the name of the Hosting Company that is used for all external consumer facing sites ?
  A. Verizon
  B. HP
  C. Rackspace
Ans: C

27. What is the new content management tool for SWEET ?
  A. Sitecore
  B. CMS Lite
  C. Sharepoint
Ans:  A

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