Below are some important Search Engine Marketing interview questions which are asked in most MNC company interviews for beginners or professionals.
21. How soon will some one see results?
It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you could see results within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few days. You can speed this up with a number of strategies.
22. What does Index mean for a single page of your site?
(1) Google has found a link to your page from another page and has predicted the contents of your page based on the text in the link and the context in which the link appeared. You may see your pages in the SERPs with no text description or title.
(2) Google's spider Googlebot has visited the page. You can track this by looking for the presence of Googlebot in your web logs. Just because the Googlebot has visited your page, don't expect to see your page in the SERPs.
(3) Google has indexed the contents of your page and has pulled data about the page into its database. Google is aware of the page and may show the page in search results when you search for all pages from your site using the "site:www.yoursite.com" search querry. In this case, you should expect to see your new title in the SERPs and a snippet pulled from the actual text or meta description tag of your page.
(4) Google is showing the page in the SERPs for general searches - i.e. Google has fully evaluated the page and it's relationship to all other pages on the Web.
(5) Google has assigned a PageRank value to your page.
23. What does index mean for your full site?
It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will see the PageRank of individual pages changing over time. It depends on the extent to which your footprint has changed. If the change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.
24. What exactly is search engine optimization?
Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.
25. What is search engine spam, or SEO spam?
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case.
26. What is hidden text?
Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.
27. Can I hide text in HTML to get a top ranking?
The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk having your site permanently banned from the search engines. As we state on our SEO Services page, search engine optimization is not a process of manipulating or tricking the search engines.
28. What are meta tags?
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
29. What are meta keywords? What is the meta keywords tag?
Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the following form:
<meta name="keywords" content="keywords,keyword,keyword phrase,etc.">
30. Does the length of time that a site or domain name has existed play in search engine placement?
If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in part based upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and one can be tempted to conclude that age is a factor in the search engine algorithms.
21. How soon will some one see results?
It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you could see results within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few days. You can speed this up with a number of strategies.
22. What does Index mean for a single page of your site?
(1) Google has found a link to your page from another page and has predicted the contents of your page based on the text in the link and the context in which the link appeared. You may see your pages in the SERPs with no text description or title.
(2) Google's spider Googlebot has visited the page. You can track this by looking for the presence of Googlebot in your web logs. Just because the Googlebot has visited your page, don't expect to see your page in the SERPs.
(3) Google has indexed the contents of your page and has pulled data about the page into its database. Google is aware of the page and may show the page in search results when you search for all pages from your site using the "site:www.yoursite.com" search querry. In this case, you should expect to see your new title in the SERPs and a snippet pulled from the actual text or meta description tag of your page.
(4) Google is showing the page in the SERPs for general searches - i.e. Google has fully evaluated the page and it's relationship to all other pages on the Web.
(5) Google has assigned a PageRank value to your page.
23. What does index mean for your full site?
It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will see the PageRank of individual pages changing over time. It depends on the extent to which your footprint has changed. If the change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.
24. What exactly is search engine optimization?
Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.
25. What is search engine spam, or SEO spam?
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case.
26. What is hidden text?
Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.
27. Can I hide text in HTML to get a top ranking?
The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk having your site permanently banned from the search engines. As we state on our SEO Services page, search engine optimization is not a process of manipulating or tricking the search engines.
28. What are meta tags?
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
29. What are meta keywords? What is the meta keywords tag?
Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the following form:
<meta name="keywords" content="keywords,keyword,keyword phrase,etc.">
30. Does the length of time that a site or domain name has existed play in search engine placement?
If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in part based upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and one can be tempted to conclude that age is a factor in the search engine algorithms.
No comments:
Post a Comment