Wednesday, 11 February 2015

20 TOP Brand Management Interview Questions and Answers (Page 1)

Below are some important Brand Management interview questions which are asked in most MNC company interviews for beginners or professionals.

1. What is Brand?
A brand is a name, term, sign, symbol or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. For example, Coke, Nestle and Microsoft are well renowned brands. In technical speaking whenever a marketer creates a name logo symbol he or she has created a brand.

2. Tell us something about brand positioning?
Positioning is the act of designing the company’s offering and image in target consumers mind.

3. What is the difference between a brand and a product?
While brand is a name, term, symbol, design or logo, product is of an identifiable generic nature object.

4. What are the major areas, concerning managing brands? What is the negative impact of Brand Management in the company?
The major areas of concern for a company
1. To brand or not
2. Cost and benefit of developing brand equity
3. Brand strategy
4. Brand repositioning
Negative impact of brand management portrays a Turf’ mentality among brand managers leading to cannibalization of a few brands and Sub optimal utilization of resources.

5. What is an integrated multiple channel brand strategy? Explain with an example?
A brand has to be communicated to specific target consumers. Integrated multiple channel brand strategy uses a number of channels utility for this purpose. Care should be taken to have uniformity or consistency in messages along with subtle fine—tuning depending on the specific segment targeted.
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