Below are some important Web Marketing interview questions which are asked in most MNC company interviews for beginners or professionals.
1. Why is marketing research important?
Marketing research is important simply because we--web marketers-- need such information to make our marketing decisions. The more accurate the information we have, the less likely we are to make mistakes in our decisions.
2. What exactly is web marketing research?
Web marketing research is about conducting research (usually statistical analyses) to understand web marketing issues. The process of a research project includes: finding a market issue, translate it into a marketing research project, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations.
Web marketing research focuses on web marketing issues only.
3. Can you provide examples where research was critical for success?
Yes! In our recent Online Competitive Advantage study, we tried to understand what contributes most to the success of a web business. We have used a sophisticated research design to identify the "Key Drivers" of the success.
Suppose you are planning a web business. With a limited budget and time, you certainly need to focus your marketing efforts on the most important areas. Without such marketing research information, you are more likely to focus on what you are familiar with: if you are a tech guy, you may put most of your time and money to improve Internet development techniques on your web site. On the other hand, if you worked in the ad industry, you are more likely to focus on web site promotions.
But our research results show that the most important factor that contributes to the success of a web business is a solid marketing strategy. If you have such research information, you should put your money and time into designing your web marketing strategy. It helps you get on the right track at the very beginning.
4. What are the web marketing questions that every web site should think about?
I believe these questions are currently the most important questions for every web marketer:
? a. Who will be my potential customers?
? b. Why do they shop online?
? c. What are their shopping habits on the street?
? d. How do they choose a company or a brand?
? e. How many segments are there in a certain market?
? f. Is there a niche market that's best for my Web business?
? g. What are the winning strategies?
Of course, to answer these questions, we need to conduct very sophisticated marketing research. For most small web businesses, they cannot afford it.
However, marketing research is not a methodology, IT IS A BUSINESS PHILOSOPHY. Even you know nothing about marketing research (as a method), you still can conduct marketing research. The very first and the most important thing a web marketer needs to know about his/her customers and the market is to ask the customers: "What can I do for you?"
5. How can web marketing research data be used to improve the usability of a web site?
WebCMO provides a freeware--SiteSurv-- to help web site owners to understand their visitors: Where did they come from? How did they find your web site? How do they evaluate your web site? How are they satisfied with your web site? Why are they satisfied with your web site? Will they re-visit your web site? Why do they re-visit your web site?
As you see, all these questions are very important for a web marketer to develop site sign strategies to attract more people to come back again and again.
The software is absolutely free. We even don't need you to trade your email address for the software. At WebCMO, free has only one meaning: free!
1. Why is marketing research important?
Marketing research is important simply because we--web marketers-- need such information to make our marketing decisions. The more accurate the information we have, the less likely we are to make mistakes in our decisions.
2. What exactly is web marketing research?
Web marketing research is about conducting research (usually statistical analyses) to understand web marketing issues. The process of a research project includes: finding a market issue, translate it into a marketing research project, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations.
Web marketing research focuses on web marketing issues only.
3. Can you provide examples where research was critical for success?
Yes! In our recent Online Competitive Advantage study, we tried to understand what contributes most to the success of a web business. We have used a sophisticated research design to identify the "Key Drivers" of the success.
Suppose you are planning a web business. With a limited budget and time, you certainly need to focus your marketing efforts on the most important areas. Without such marketing research information, you are more likely to focus on what you are familiar with: if you are a tech guy, you may put most of your time and money to improve Internet development techniques on your web site. On the other hand, if you worked in the ad industry, you are more likely to focus on web site promotions.
But our research results show that the most important factor that contributes to the success of a web business is a solid marketing strategy. If you have such research information, you should put your money and time into designing your web marketing strategy. It helps you get on the right track at the very beginning.
4. What are the web marketing questions that every web site should think about?
I believe these questions are currently the most important questions for every web marketer:
? a. Who will be my potential customers?
? b. Why do they shop online?
? c. What are their shopping habits on the street?
? d. How do they choose a company or a brand?
? e. How many segments are there in a certain market?
? f. Is there a niche market that's best for my Web business?
? g. What are the winning strategies?
Of course, to answer these questions, we need to conduct very sophisticated marketing research. For most small web businesses, they cannot afford it.
However, marketing research is not a methodology, IT IS A BUSINESS PHILOSOPHY. Even you know nothing about marketing research (as a method), you still can conduct marketing research. The very first and the most important thing a web marketer needs to know about his/her customers and the market is to ask the customers: "What can I do for you?"
5. How can web marketing research data be used to improve the usability of a web site?
WebCMO provides a freeware--SiteSurv-- to help web site owners to understand their visitors: Where did they come from? How did they find your web site? How do they evaluate your web site? How are they satisfied with your web site? Why are they satisfied with your web site? Will they re-visit your web site? Why do they re-visit your web site?
As you see, all these questions are very important for a web marketer to develop site sign strategies to attract more people to come back again and again.
The software is absolutely free. We even don't need you to trade your email address for the software. At WebCMO, free has only one meaning: free!
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