Top 27 Digital Marketing Objective type Questions and Answers

1.Delivering different messages to members of a business decision making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______.
  A ) different feature stories appealing to different members of the audience
  B ) content referencing the needs of companies of different sizes
  C ) different navigation options appealing to different members of the audience
  D ) questions on a form enquiring about the status of the business in the purchase decision process
  E ) None of the above.
Ans: C

2. A longer decision making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______.
  A ) content referencing the needs of companies of different sizes
  B ) questions on a form enquiring about the status of the business in the purchase decision process
  C ) different feature stories appealing to different members of the audience
  D ) different navigation options appealing to different members of the audience
  E ) None of the above.
Ans: B

3. The ______ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.
  A ) sell
  B ) sizzle
  C ) speak
  D ) save
  E ) serve
  F ) None of the above.
Ans: A

4. The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.
  A ) serve
  B ) speak
  C ) sell
  D ) save
  E ) sizzle
  F ) None of the above.
Ans: B

5. Business-to business (B2B) ecommerce involves commercial transactions between an organisation and other organisations (inter-organisational marketing).
  A )  True
               B ) False
Ans: A

6. ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos.
  A ) Google AdWords pay per click sponsored link advertising
  B ) Google Apps Business Application Suite
  C ) YouTube Brand Channel
  D ) Google Search application providing online website services for website owners
  E ) None of the above.
Ans: C

7. ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website.
  A ) Google Search application providing online website search services for website owners
  B ) Google Apps Business Application Suite
  C ) YouTube Brand Channel
  D ) Google AdWords pay per click sponsored link advertising
  E ) None of the above.
Ans: A

8. A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a:
  A ) B2B independent e-marketplace.
  B ) buyer-oriented marketplace.
  C ) supplier-oriented marketplace.
  D ) vertical and horizontal e-marketplace.
  E ) None of the above.
Ans: B

9. A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a:
  A ) vertical and horizontal e-marketplace.
  B ) supplier-oriented marketplace.
  C ) buyer-oriented marketplace.
  D ) B2B independent e-marketplace.
  E ) None of the above.
Ans: D

10. One aim of e-procurement is to increase savings by bulk buying of items:
  A ) of the right quantity.
  B ) from the right source.
  C ) of the right quality.
  D ) at the right price.
  E ) None of the above.
Ans: A

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